“A tiny 13 year old dork that sits inside all day wearing awkward jackets and pretty hats. Scatters black petals on Rei Kawakubo’s doorsteps and serenades her in rap. I have nowhere near 4 million readers. Rather cynical and cute as a drained rat. In a sewer. Farting. And spitting out guts.”
Seriously, who talks like that? My new favorite little fashionista, Tavi Gevinson!
Well, it’s just the hottest topic happening here in the States……YOUNG FASHIONISTAS ARE TAKING OVER THE WORLD! Yup, like aliens striking down to take over, the youngsters have taken the fashion industry by the reins, and I gotta say, we kinda like it.
The most notable and youngest fashionista to grace us with her presence is Tavi Gevinson (age 14). This little nugget (as described above) is the most widely known fashion blogging sensation of ‘Style Rookie’ who has created quite the following: close to 4 million followers (and counting).
She’s drawn to designers like Comme des Garcons and Yohji Yamamoto; and is religiously followed by Laura and Kate Mulleavy of Rodarte who initially discovered Gevinson, recently making her their muse for their current collection. “Tavi makes you think about things differently. Makes you see things differently”, said Kate Mulleavy. She had a chance to meet these fashion celebs, as well as many others, during her one week stint at New York’s Fashion Week this year (oh, did I mention she was personally invited to sit front row at the shows? Yeah…must be nice.)
Fashion industry insiders describe bloggers like Gevinson as being on the “frontline of fashion” due to their insightful, hilarious, and often snappy quips that immediately attract readers. Check out these May 2009 blog entries from ‘Style Rookie’:
Sonia Rykiel Spring 2009
sonia rykiellla, ella, ella, ay, ay, ayWhaddup outdated pop references. Anyway...I loooved Sonia Rykiel. I imagine that for models it must be a very fun show since they can smile and laugh and be a little goofy and not stagger like they are going to murder someone/walk very intently towards the end of a walkway only to angrily turn back." Tavi Gevinson, Style Rookie, May 10, 2009.
Prada Spring 2009
"The trench is a BIT too similar to the Prada one from forever ago and I am not totally on board with the palm tree (guess it makes it more Spring) but I am all for the random mutating shoulder bouquet and the SR initials. And the fancy little number on the far left is calling my name."
"What a lovely thing to come home to after throwing up in gym class! I swear that is as stereotypically "middle school" as it gets." Tavi Gevinson, Style Rookie, May 10, 2009.
Gevinson, amongst other young fashion bloggers is literally touching the hearts of millions, 65 million to be exact: the Millennials. They’re enthusiastic about trends, constantly seek out “status” brands, and are obsessed with image and technology. Wielding Mommy and Daddy’s credit cards, they bombard (and rule) malls and boutique-lined streets. They automatically relate to the young fashion bloggers because essentially they are speaking the same language of these image obsessed young fashionistas. Alternately, the blogs of young fashionistas drive our decisions in purchasing. Their fashion insight is so incredible that they essentially fuel their own trend cycles.
“Thanks to Tavi”, WGSN says, “12 is the new 20.”
My, how great it feels to be young again.
No comments:
Post a Comment