Showing posts with label young fashionista. Show all posts
Showing posts with label young fashionista. Show all posts

Sunday, 15 November 2009

TREND REPORT: Shoulders are Sky High

By Charlotte Hoyle

It seems that since time began women have utilized their style to enhance their lives. Every girl has that special dress which makes her feel almost goddess like or a pair of shoes that expresses her take on the world. Most of us wear our hearts on our sleeve literally except for an actual heart it’s a Hermes cuff to die for that simply screams ‘I love luxury!’ …Or something to that degree.

We study each other’s garments because they immediately give the voyeur an idea of the wearer’s personality. The evolution of fashion can span the beginning of time; every era is marked with a new garment that represents women’s place in society and how the world sees them. Which is why it is so interesting that high shoulders have really made an impact, not only on the catwalks they graced last season but also amongst the glitterati and now the high street. What was once considered an eighties faux pas is now a super hot trend being rocked by fashion forward celebrities such as Mary Kate and Sienna Millar, but the female who is really exploiting the fierce acoustics of a sculptural shoulder is most notably Rihanna.

Since the shockingly devastating news of her attack by Chris Brown hit the headlines (along with that horrific picture) she has changed her image to represent an almost untouchable aura. Visor sunglasses, a modern take on a punk esque Mohican, blood red lips and various new tattoos are her signature along with fetish like jewelry, bandage dresses and theatrical sharp shoulders. Taking a leaf out of Daphne Guinness’s book the girl knows how to wear fashion armor.

The surge in futuristic almost costume themed fashion can be seen in any magazine or fashion site worth its salt - even December’s British Vogue, the lifestyle bible known for its ‘safe’ shoots unlike its Italian and French counterparts, features a surreal shoot shot by photographer Emma Summerton in which pale faced ice blonde models adorn interesting horn like headpieces created by designer Noel Stewart.

The trend for tiny waists and HUGE shoulders was seen at Mark Fast, Chanel, Jean Paul Gautier, Alexander McQueen and Maison Martin Margiela to name a few; it is the perfect garment to wear when one wants to be fierce. Fashion armor is back and this time it’s sleeker, sharper and more feminine than its 80’s equivalent. Think Lady Gaga rather than Lady Di and make sure you team the shoulders with a gorg studded leather or python belt to cinch you in.

Like Rihanna it’s the perfect trend to wear when you want to keep the world at an arms length but also on tender hooks whilst they worship you. This trend has to be worn with an air of ‘I’m shit hot’ otherwise fellow fashionista’s wont take you seriously and will think you are simply wearing the latest Topshop. Be ice cool, let the shoulders become you, breathe deep and repeat, ‘I am fierce, I am fierce.’

Here are the high streets offerings:

Soft: £28 ASOS Lace Puff Sleeve Top / Everyday: £40 TOPSHOP Knitted Pleat Dress

Bargain High Fashion: £45 ASOS Purple Satin Top / Splurge: £120 Paul & Joes Sister Rabbit Top

Tuesday, 20 October 2009

Young Fashionistas Rule The World


“A tiny 13 year old dork that sits inside all day wearing awkward jackets and pretty hats. Scatters black petals on Rei Kawakubo’s doorsteps and serenades her in rap. I have nowhere near 4 million readers. Rather cynical and cute as a drained rat. In a sewer. Farting. And spitting out guts.”

Seriously, who talks like that? My new favorite little fashionista, Tavi Gevinson!

Well, it’s just the hottest topic happening here in the States……YOUNG FASHIONISTAS ARE TAKING OVER THE WORLD! Yup, like aliens striking down to take over, the youngsters have taken the fashion industry by the reins, and I gotta say, we kinda like it.

The most notable and youngest fashionista to grace us with her presence is Tavi Gevinson (age 14). This little nugget (as described above) is the most widely known fashion blogging sensation of ‘Style Rookie who has created quite the following: close to 4 million followers (and counting).

She’s drawn to designers like Comme des Garcons and Yohji Yamamoto; and is religiously followed by Laura and Kate Mulleavy of Rodarte who initially discovered Gevinson, recently making her their muse for their current collection. “Tavi makes you think about things differently. Makes you see things differently”, said Kate Mulleavy. She had a chance to meet these fashion celebs, as well as many others, during her one week stint at New York’s Fashion Week this year (oh, did I mention she was personally invited to sit front row at the shows? Yeah…must be nice.)

Fashion industry insiders describe bloggers like Gevinson as being on the “frontline of fashion” due to their insightful, hilarious, and often snappy quips that immediately attract readers. Check out these May 2009 blog entries from ‘Style Rookie’:

Sonia Rykiel Spring 2009


sonia rykiellla, ella, ella, ay, ay, ay

Whaddup outdated pop references. Anyway...I loooved Sonia Rykiel. I imagine that for models it must be a very fun show since they can smile and laugh and be a little goofy and not stagger like they are going to murder someone/walk very intently towards the end of a walkway only to angrily turn back." Tavi Gevinson, Style Rookie, May 10, 2009.


Prada Spring 2009

"The trench is a BIT too similar to the Prada one from forever ago and I am not totally on board with the palm tree (guess it makes it more Spring) but I am all for the random mutating shoulder bouquet and the SR initials. And the fancy little number on the far left is calling my name."

"What a lovely thing to come home to after throwing up in gym class! I swear that is as stereotypically "middle school" as it gets." Tavi Gevinson, Style Rookie, May 10, 2009.

Gevinson, amongst other young fashion bloggers is literally touching the hearts of millions, 65 million to be exact: the Millennials. They’re enthusiastic about trends, constantly seek out “status” brands, and are obsessed with image and technology. Wielding Mommy and Daddy’s credit cards, they bombard (and rule) malls and boutique-lined streets. They automatically relate to the young fashion bloggers because essentially they are speaking the same language of these image obsessed young fashionistas. Alternately, the blogs of young fashionistas drive our decisions in purchasing. Their fashion insight is so incredible that they essentially fuel their own trend cycles.

“Thanks to Tavi”, WGSN says, “12 is the new 20.”

My, how great it feels to be young again.